Emma Zolbrod is a seasoned Customer Experience Consultant with a track record of more than 20 years building and managing interview programs, namely, win/loss, post-implementation, renewal/churn, and customer satisfaction. With a focus on XaaS companies, Emma makes strategic recommendations for departments across a business by combining interview results with her experience in marketing, lead generation, sales tools, sales processes, and strategy. Her clients span both private and public firms, and include small, fast-growing companies, as well as established enterprises. She holds an MBA from INSEAD in France, and a BA from University of Victoria in Canada.
Join Emma Zolbrod, an expert in customer experience interviews, to better understand why companies should incorporate qualitative feedback into their strategy and leverage it to make informed decisions that can have a significant impact on the business. Learn about different types of interviews, best practices in interview techniques, and how to analyze results and use the analysis to drive change.