Join Loyal advisor, Alvaro Cabrera, in this workshop to explore the B2B sales process. In this event, we will delve into the differences between a prospect, buyer, customer, and ambassador, and how positive words play a crucial role in moving them along the sales process. Alvaro will help you understand the different types of buyers that exist in the market and how to tailor the sales approach to their needs. While also covering the 9 steps of the process and the role loyalty programs play in moving your customers through the pipeline to convert prospects into recurring customers.