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Creds

Media / Entertainment / Journalism · United Kingdom

PilotUnited KingdomFounder InstituteSDG 10
Michael Linn

Michael Linn

About Creds

Creds is licensing infrastructure for commercial music. There are over 300m commercial organic posts a year and $395bn of social ad spend in 2026, yet £12bn a year of music use in organic posting goes unlicensed. Creds builds licensing into the workflows where content gets made. Rightsholders set the rules and get paid directly, and brands and creators can license music as easily as they create content. Founded by Michael Linn, Creds is run by tech operators from outside the traditional music industry. Its advisors include former senior executives from Universal Music and UMPG.

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Founder

  • Michael Linn

    Michael Linn

Details

Stage
Pilot
Sector
Media / Entertainment / Journalism, Sports / eSports / Gaming
Country
United Kingdom
Region
United Kingdom
Source
Founder Institute
UN SDGs
SDG 10