Founding and Early Success
2016: Founded by Meg Cai, Supaw Pet Bakery quickly found its niche in Melbourne, specializing in handmade, personalized cakes and pastries for dogs and cats.
Achievements by 2023: Delivered over 10,000 cakes; built a robust online presence with annual sales of AUD 83.6K and 5,000 Instagram followers.
New Ownership and Expansion
January 2024:
Leo acquired 90% of the business to lead its expansion.
Secured an AUD 20K grant from the Melbourne Government to scale operations.
Hired our first full-time pastry chef, allowing founder Meg Cai to step back from daily operations.
Developed an employee training program.
Launched a TikTok account, gaining 2,000 followers rapidly.
February 2024:
Partnered with Melbourne Business School for an MBA case competition to enhance our marketing strategy.
Expanded weekly business hours from 25 hours to 56 hours by hiring a second employee.
March 2024:
Initiated an influencer marketing campaign on Instagram to increase brand visibility.
Became the exclusive pet treat supplier for Dorsett's Pet Holiday packages.
April 2024:
Established a new B2B channel with local doggy daycare facilities, including Mr. Woofles.
Began negotiations with PetCircle.com.au to distribute freeze-dried products.
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