Europe’s population is ageing, and many older people prefer to grow old at home. We are the #caretech platform that matches busy families looking for help with experienced, already vetted caregivers and nurses. We aim to license our platform to other home care agencies in CEE & SE, supporting them to manage their businesses digitally. In the CEE, we capture the IT spend of home care agencies by licensing our platform to other providers, a SOM estimated at around EUR 265m and growing at 9% per year. In Romania, we aim to expand (and operate) our platform to top 20 cities and capture the market for short-term elderly and medical care, a SOM estimated at approx. EUR 90m and growing at 10% per year.