Awesome Experiences

About Awesome Experiences

AI can create attractive itineraries, but making them bookable, operationally joined-up, financially protected and fully overseas supported is a much harder task. AX bridges that gap in this fast-growing $150 billion global market. AX is the world's first fully online bespoke tours company. All the speed of an AI self-booking tool and all the support of a full service operator. Our original MVP launch with American Express attracted 100,000 unique visitors, 5,200 registrations in its first week (30% of all premium UK AmEx cardholders) and around $80 million of verified trip enquiries. We are now launching a more advanced second generation platform with a large range of unique tailorable tours, more scalable technology and over 40 hand-picked destination-management partners to ensure successful delivery in destination. As CEO, I previously held top level roles at British Airways, TUI and Kuoni and ran a 160,000-passenger tour operator operating in 70 countries, and the rest of my founding team are all seasoned travel and travel tech experts too.