We made our portfolio available to the trade in New York and New Jersey on the 1str of April. Distribution target is 30 accounts for the month of April, and we are at 65 accounts to-date. Depletions target (i.e. from distributor warehouse to accounts) is 80 cases for April and we have shipped 124 cases. The key success driver however is re-order velocity (so-called sell-through) because that will tell us wether the products are actually moving from the shelves. So although these are positive numbers, we will have to wait a good month or two to understand the actual traction from consumers.
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