Loyal Investment

Janno van der Laan
Nasaru Naturals
Referral partner
INSEAD
Traction

- R&D: Validated reduced feed costs in a lab setting (by 60%) vs internationally used formula - Partnerships: Signed 5 year MoU with Shompole Maasai community for land / lake use in exchange for creating jobs - Operations: Began construction (ending this month) on first pilot site at Lake Natron, managed by Maasai site manager - Funding: $200K committed by DOEN foundation - Sales: Verbal agreement with E2G Foods (humanitarian nutrition bars) as first customer

This is where a company's traction statement would be visible. As you are not logged in, you cannot see it. When you become an advisor you'll be able to view the traction.

What is it?
Nasaru Naturals is the first in the world to grow spirulina powder, a nutrient-rich superfood, in its natural Rift Valley Lake environment in Kenya. They sell to nutraceutical brands in the US while generating positive impact on the local economy, climate, and food security.
Stage
Pilot
Would like mentoring on...

- Sales: Developing our strategy for which markets to enter first based on price points and regulations (Local / Kenya, Middle East, USA, Europe) - Market: Understanding the mindset / needs of our to-be-customers (nutraceutical brands, fish feed companies, - Algae expertise: Problem solving spirulina / algae growing issues that arise and innovating new ways of growing

This is where you can find what a company would like mentoring on. The field will become available when you are onboarded.

Sector
Food/ Agtech
Not listed
UN SDG(s)
1
None
Where can I learn more?
Learn more here
Country
Kenya
Not listed.
Request an Introduction
Nasaru Naturals