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Nasaru Naturals

Agriculture / Agtech · Africa

PilotKenyaINSEADSDG 1SDG 2SDG 3SDG 8SDG 12
Janno van der LaanS

Janno van der Laan · Selena Grover

About Nasaru Naturals

Nasaru Naturals grows spirulina in ponds fed by Rift Valley lake water at Shompole Conservancy, on land held in partnership with the local Maasai community. Spirulina is one of the most climate-efficient proteins available and demand for clean-label superfoods is accelerating globally. We sell dried spirulina powder, and are expanding into phycocyanin (a natural blue colorant) and spirulina-based fish feed, with a go-to-market spanning Kenya, the UAE/Qatar, South Africa, the UK, and Germany. Growth for us means both high margin food production and Maasai community income.

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In the news

  • Nov 8

    Nasaru Naturals launches Shompole-grown spirulina and opens orders.

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  • Nov 7

    Nasaru Naturals highlights Lake Natron’s potential for affordable, sustainable spirulina cultivation.

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  • Nov 6

    Nasaru Naturals encourages customers to order its product, comparing it to Lake Natron flamingos’ long-standing enjoyment.

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  • Nov 6

    Nasaru Naturals encourages customers to try the product eaten by Lake Natron’s flamingos.

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  • Nov 6

    Nasaru Naturals launches Kenyan-grown spirulina powder and opens pre-orders.

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  • Nov 5

    Nasaru Naturals launches Kenyan-grown spirulina and opens pre-orders for its powder and other products.

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Founders

  • Janno van der Laan

    Janno van der Laan

  • S

    Selena Grover

Details

Stage
Pilot
Sector
Agriculture / Agtech, Agtech
Country
Kenya
Region
Africa
Source
INSEAD
UN SDGs
SDG 1SDG 2SDG 3SDG 8SDG 12